By recognizing that people purchase for emotional reasons first; justified with a bit of logic second, you are able to create real content that focuses on what people want and need rather than on-screen sales pitches which is what most companies produce.
The popularity for honest and value driven videos; coupled with an explosion in the use of social media platforms, presents you with an incredibly powerful tool to differentiate your personal brand from the rest.
But in order to do that you have to first make a personal connection with your customer, which is where many businesses fail miserably.
In order to market your soul on video; you’re going to have get out of your comfort zone and share your specific humanness with the world around you. Show the world that you personally care.
This video focuses on three actionable steps you can take today, that will help you do just that.
